Hoʻopau ka hoʻohana ʻana i ka noi no ka logistic a me ka lawe ʻana no Mexico

Mercado: 62% o nā mea kūʻai Mekiko i maʻa i ka ʻimi ʻana i nā huahana a lākou e makemake ai ma ka pūnaewele

I kēia mau lā, i mea e hoʻomaopopo pono ai i nā kūʻai kūʻai a me nā ʻano o nā mea kūʻai aku Mekiko, ua hana ʻo Mercado Libre Ads i kahi noiʻi a ʻike ʻia ua maʻa nā mea kūʻai Mekiko i ka ʻimi ʻana i nā huahana a lākou e makemake ai e kūʻai ma nā pūnaewele e-commerce.

Wahi a ka ʻikepili, ʻōlelo ʻo 62% o nā mea kūʻai aku Mekiko e ʻimi lākou i kā lākou huahana punahele ma o ka ʻimi pūnaewele. Ma waena o lākou, ʻo 80% o nā mea kūʻai aku ʻo Mekiko e ʻimi maʻamau i ka huahana i manaʻo ʻia ma ke kahua e-commerce. Hiki ke ʻike ʻia ʻo nā ʻano kūʻai kūʻai o nā mea kūʻai aku Mekiko e kūlike me ke ʻano o kēia manawa. Hoʻomau lākou i ka hana hou, kākoʻo i nā ʻano, a hoʻolohe i nā haʻuki a me ke olakino, ʻoi aku ka mālama pilikino. ʻO nā ʻāpana me ka ʻimi wikiwiki loa e ulu ana ma nā paepae e-commerce Mekiko penei:

Nā ʻāpana kaʻa (+49%)

Leo & wikiō (+41%)

Nā lole, ʻeke a me nā kāmaʻa (+39%)

Ke hoʻohālikelike ʻia me ka wā i hala, aia nā ʻano o kēia mau ʻano i kahi kūlana o ka ulu mau ʻana, ʻoiai ua lohi ka ulu ʻana:

Nā haʻuki a me ka hoʻoikaika kino (+16%)

Mobile & Kelepona (+14%)

Kamepiula (+14%)

Ma waho aʻe o ka piʻi nui ʻana o ka nui o ka huli ʻana o nā ʻano huahana, ʻoi aku ka nui o ka huli ʻana i nā huaʻōlelo kaulana. Wahi a ka ʻikepili Mercado Libre Ads, ʻo nā huaʻōlelo 10 kiʻekiʻe i hoʻohana pinepine ʻia e nā mea hoʻohana pūnaewele ma Mexico i 2022:

Agendas 2022, Baby Yoda, Bratz, Pride, Cepillo Alisador, Estampas Panini, Nā haumāna Halloween, Decoración Halloween, Suéter Navideño, Calendario adviento

Eia kekahi, ua hōʻike pū ʻia ʻo Mercado Libre Ads i kekahi mau ʻikepili hoihoi, e hōʻike ana i ka wehe ʻana o nā mea kūʻai aku Mekiko i ke kūʻai. ʻO ka mea mua, ua ʻike mākou he ʻoluʻolu loa nā mea kūʻai aku Mekiko. Ua ʻōlelo ʻo 98% o nā mea kūʻai aku Mekiko he manaʻo hoʻohana hoʻomau lākou. ʻOi aku ka hoihoi, ʻo ka huaʻōlelo "haʻaheo" (he hōʻailona no ka LGBTQ+ kaiāulu) ʻimi ʻia he 10 mau manawa ma ka platform Meikeduo ma mua o 2021, ʻoi aku hoʻi no nā mea e like me nā lole, nā pālule, a me nā kāmaʻa. ʻO Mercado Libre kekahi o nā kahua kūʻai punahele no nā Mekiko. Wahi a kahi noiʻi hou a Tandem Up (GrupoViko market professional agency), ʻo Mercado Libre he 97% ka ʻike ma waena o nā mea kūʻai aku Mekiko a me ka helu komo ʻana o ka mākeke o 85% ma Mexico, ʻoi aku ma mua o ka US e-commerce pilikua Amazon.

I ka makahiki 2022, ua lilo ʻo Mekiko i kekahi o nā wahi ikaika loa o nā kahua e-commerce ma Latin America, a loaʻa iā ia ke kiʻekiʻe kiʻekiʻe o ke komo ʻana o nā mea kūʻai aku. ʻO ka ulu wikiwiki ʻana o ka mākeke e-commerce Mekiko ʻaʻole wale ma muli o ka hāʻawi ʻana o ka e-commerce platform i nā mea kūʻai aku i nā ʻano huahana like ʻole e hoʻokō ai i kā lākou mau mea kūʻai like ʻole, akā no ka hoʻomaikaʻi ʻana o ka e-commerce platform i ka ʻike lawe a me ka lawe ʻana, e like me ka hoʻolaha hoʻolaha "Ahorita" i loko o 24 mau hola.

ʻO ka ʻōlelo pili, ʻoi aku ka kiʻekiʻe o nā koi no ka manawa o ka logistic a me ka halihali. ʻO ka maʻamau i kēia manawa, e koho nā mea a pau i ka hoʻouna ʻana a i ʻole ka lawe ʻana i ka ea. ʻO ka manawa kūpono he 3-5 mau lā hana, aʻo ka manawa kūpono no ka laweʻana i ke kai ma kahi o 35-45 mau lā, e pili ana i kaʻike o ka mea kūʻai. manaʻo. Ma 2023, ua lilo ʻo Mekiko i kekahi o nā wahi ikaika loa no nā kahua e-commerce ma Latin America, a ke ulu wikiwiki nei ka mana hoʻolimalima o nā mea kūʻai aku.