Ke piʻi nui nei ka hoʻokūkū ma ka mākeke e-commerce cross-border, a ke ʻimi nei nā mea kūʻai aku he nui i nā mākeke e kū mai ana. I ka makahiki 2022, e ulu wikiwiki ana ka e-commerce ʻAmelika Latin ma ka ulu ʻana o 20.4%, no laila ʻaʻole hiki ke hoʻohaʻahaʻa ʻia kona mākeke.
ʻO ka piʻi ʻana o ka mākeke e-commerce cross-border ma ʻAmelika ʻAmelika e pili ana i kēia mau kūlana:
1. Nui ka ʻāina a nui ka poʻe
ʻO 20.7 miliona kilomika kilomika ka ʻāina. Ma ʻApelila 2022, ʻoi aku ka nui o ka heluna kanaka ma kahi o 700 miliona, a ʻoi aku ka liʻiliʻi o ka heluna kanaka.
2. Hoʻomau ka ulu ʻana o ka hoʻokele waiwai
Wahi a kahi hōʻike i hoʻokuʻu mua ʻia e ka United Nations Economic Commission for Latin America a me ka Caribbean, ua manaʻo ʻia ka ulu ʻana o ka hoʻokele waiwai o ʻAmelika Latin e 3.7% i 2022. Eia kekahi, ʻo ʻAmelika ʻAmelika, ʻo ia ka ʻāina me ka nui o ka ulu ʻana o ke kūlanakauhale nui a me ka hapa ma waena o nā ʻāina ulu a me nā ʻāina, he kiʻekiʻe kiʻekiʻe ka pae urbanization holoʻokoʻa, kahi kumu maikaʻi no ka hoʻomohala ʻana i nā ʻoihana pūnaewele.
3. Hoʻolaha ʻia o ka Pūnaewele a me ka hoʻohana nui ʻana o nā kelepona paʻa
ʻOi aku ka nui o kona komo ʻana i ka pūnaewele ma mua o 60%, a ʻoi aku ma mua o 74% o nā mea kūʻai aku e koho e kūʻai aku ma ka pūnaewele, kahi piʻi o 19% ma luna o 2020. ʻO ka helu o nā mea kūʻai aku pūnaewele ma ka ʻāina e manaʻo ʻia e piʻi mai 172 miliona a 435 miliona ma 2031. Wahi a Forrester Research, ʻo ka hoʻohana ʻana i ka pūnaewele ma Argentina, Brazil, Chile, Colombia, Mexico a me Peru e hōʻea i US $ 1203 biliona.
I kēia manawa, ʻo nā kahua e-commerce nui ma ka mākeke ʻAmelika ʻAmelika ʻo Mercadolibre, Linio, Dafiti, ʻAmelika, AliExpress, SHEIN a me Shopee. Wahi a ka ʻikepili kūʻai kahua, ʻo nā ʻāpana huahana kaulana loa i ka mākeke ʻAmelika Latin:
1. Nā huahana uila
Manaʻo ʻia kāna mākeke uila uila e ʻike i ka ulu nui i nā makahiki e hiki mai ana, a e like me ka ʻike Mordor Intelligence, ʻo ka nui o ka ulu ʻana o ka makahiki i ka makahiki 2022-2027 e manaʻo ʻia e hiki i 8.4%. Ke ʻike nei nā mea kūʻai aku ʻAmelika Latin i ka nui o ka noi no nā lako akamai, nā ʻenehana home akamai a me nā ʻenehana home akamai ʻē aʻe, me ka nānā ʻana i nā ʻāina e like me Mexico, Brazil a me Argentina.
https://www.mrpinlogistics.com/top-10-fast-freight-forwarder-ddp-to-mexico-product/
2. Leʻaleʻa a me ka leʻaleʻa:
He koi nui ka mākeke ʻAmelika Latin no nā ʻoliʻoli pāʻani a me nā mea pāʻani, me nā consoles pāʻani, nā mana mamao a me nā mea pono peripheral. No ka mea ua hiki i ka 23.8% ka nui o ka heluna kanaka o 0-14 makahiki ma Latin America, ʻo lākou ka ikaika nui o ka ʻai ʻana i nā mea pāʻani a me nā pāʻani. I loko o kēia ʻāpana, ʻo nā huahana kaulana loa e pili ana i nā ʻoliʻoli pāʻani wikiō, nā pāʻani ʻoniʻoni, nā mea pāʻani branded, nā pāʻani, nā pāʻani haʻuki, nā pāʻani papa, a me nā mea pāʻani plush, a me nā mea ʻē aʻe.
https://www.mrpinlogistics.com/top-10-fast-freight-forwarder-ddp-to-mexico-product/
3. Nā mea hana hale:
ʻO nā mea hana hale kahi ʻāpana huahana kaulana loa i nā mākeke e-commerce ʻAmelika Latin, me nā mea kūʻai aku ʻo Brazilian, Mekiko a me Argentinian e alakaʻi nei i ka ulu ʻana o kēia māhele. Wahi a Globaldata, e hoʻonui ʻia ke kūʻai ʻana o nā mea hana hale ma ka ʻāina e 9% i 2021, me ka waiwai kūʻai o $ 13 biliona. Hiki i nā mea kūʻai ke nānā aku i nā lako kīhini, e like me nā mea hoʻoheheʻe ea, nā ipu hao nui a me nā pūʻulu kīhini.
https://www.mrpinlogistics.com/top-10-fast-freight-forwarder-ddp-to-mexico-product/
Ma hope o ke komo ʻana i ka mākeke ʻAmelika Latin, pehea e hiki ai i nā mea kālepa ke wehe hou i ka mākeke?
1. E nānā i nā pono kūloko
E mahalo i nā pono huahana a me nā lawelawe o nā mea hoʻohana kūloko, a koho i nā huahana ma ke ʻano i manaʻo ʻia. A ʻo ke koho ʻana o nā ʻāpana e pono e hoʻokō me ka palapala hōʻoia kūloko.
2. Keʻano uku
ʻO ke kālā ke ala uku kaulana loa ma Latin America, a ʻoi aku ka kiʻekiʻe o kāna uku uku kelepona. Pono nā mea kūʻai aku e kākoʻo i nā ʻano uku koʻikoʻi kūloko e hoʻomaikaʻi i ka ʻike mea hoʻohana.
3. Media Media
Wahi a ka ʻikepili eMarketer, kokoke i ka 400 miliona mau kānaka ma kēia ʻāina e hoʻohana i nā paepae pili i ka makahiki 2022, a ʻo ia ka ʻāina me ka nui o nā mea hoʻohana pūnaewele. Pono nā mea kūʻai aku e hoʻohana maʻalahi i ka media social e kōkua koke i ke komo ʻana i ka mākeke.
4. Loko
He haʻahaʻa ka manaʻo o ka logistics ma Latin America, a he nui a paʻakikī nā hoʻoponopono kūloko. No ka laʻana, loaʻa i Mexico nā kānāwai koʻikoʻi e pili ana i ka ʻae ʻana i nā dute, ka nānā ʻana, ka ʻauhau, ka palapala hōʻoia, a me nā mea ʻē aʻe. Ma ke ʻano he loea i ka logistics e-commerce ma waena o ka palena ʻāina, ua loaʻa iā DHL e-commerce kahi laina i hoʻolaʻa ʻia ʻo Mexico e hana i kahi hopena kaʻa kaʻa hope no nā mea kūʻai aku.
Ka manawa hoʻouna: Apr-17-2023
