ʻOi aku ka makemake o nā mea kūʻai aku Saudi i ka e-commerce kūloko

Wahi a ka hōʻike, makemake ʻo 74% o nā mea kūʻai pūnaewele Saudi e hoʻonui i kā lākou kūʻai ʻana ma nā kahua e-commerce Saudi.Ma muli o ka nāwaliwali o ka ʻoihana a me ka ʻoihana hana ʻana o Saudi Arabia, hilinaʻi nui nā mea kūʻai aku i ka lawe ʻana mai.I ka makahiki 2022, ʻo ka nui o ka waiwai o Kina i lawe aku i Saudi Arabia he 37.99 biliona kālā ʻAmelika, he piʻi o 7.67 biliona kālā ʻAmelika i hoʻohālikelike ʻia me 2021, he piʻi makahiki ma ka makahiki he 25.3%.

1. Piʻi aʻe ka makemake e-kālepa kūloko o Saudi

Wahi a kahi hōʻike hou mai Kearney Consulting a me Mukatafa, ʻoiai ke hoʻomau nei ka ʻae ʻana i ke kūʻai pūnaewele, ke neʻe nei nā mea kūʻai mai Saudi i nā kahua kūʻai kūʻai kūloko a me nā kahua kūʻai hybrid kūloko ma kahi o nā kahua kūʻai kūʻai palena palena.

Wahi a ka hōʻike, manaʻo ka 74 pakeneka o nā mea kūʻai pūnaewele Saudi e hoʻonui i kā lākou kūʻai ʻana ma nā kahua e-commerce Saudi i hoʻohālikelike ʻia i ke kūʻai ʻana mai Kina, ka GCC, ʻEulopa a me ka US.

I ka makahiki 2021, ua helu ʻia ka e-commerce cross-border ma Saudi Arabia no ka 59% o ka loaʻa kālā e-commerce, ʻoiai e emi ana kēia māhele me ka hoʻomohala ʻana o nā ʻoihana kūloko a me nā hybrid, a hiki ke hāʻule i 49% e 2026, akā e hoʻomau mau ana ia. .

ʻO nā kumu kūʻai haʻahaʻa (72%), nā koho ākea (47%), ʻoluʻolu (35%) a me nā ʻano like ʻole (31%) ke kumu e koho ai nā mea kūʻai aku i nā paepae palena ʻāina i kēia manawa.

2. ʻO ka moana uliuli o ka e-commerce i hoʻopuni ʻia e nā wao nahele

I nā makahiki i hala iho nei, ʻo koʻu ʻāina ka hoa kālepa nui loa o Saudi Arabia.Ma muli o ka nāwaliwali o ka ʻoihana a me ka ʻoihana hana ʻana o Saudi Arabia, hilinaʻi nui nā mea kūʻai aku i ka lawe ʻana mai.

I ka makahiki 2022, he US $188.31 biliona ka hoʻokomo ʻana mai o Saudi Arabia, he piʻi o US $ 35.23 biliona i hoʻohālikelike ʻia me 2021, he hoʻonui makahiki o ka makahiki he 23.17%.I ka makahiki 2022, ʻo ka nui o ka waiwai o Kina i lawe aku i Saudi Arabia he 37.99 biliona kālā ʻAmelika, he piʻi o 7.67 biliona kālā ʻAmelika i hoʻohālikelike ʻia me 2021, he piʻi makahiki ma ka makahiki he 25.3%.

I mea e hoʻopau ai i kona hilinaʻi ʻana i ka ʻoihana ʻaila, ua hoʻomohala ikaika ʻo Saudi Arabia i ka ʻoihana kamepiula i nā makahiki i hala.Wahi a ecommerceDB, ʻo Saudi Arabia ka 27th mākeke e-commerce nui loa ma ka honua a ke manaʻo ʻia nei e hōʻea i $ 11,977.7 miliona i ka loaʻa kālā e 2023, ma mua o ka UAE.

Ma ka manawa like, ua hoʻokomo ke aupuni o ka ʻāina i nā kulekele a me nā kānāwai kūpono e kākoʻo a hoʻomaikaʻi i ka ʻoihana pūnaewele a hoʻoulu i nā talena hou.No ka laʻana, ma 2019, ua hoʻokumu ʻo Saudi Arabia i ke Kōmike E-Commerce, hui pū me ka Central Bank of Saudi Arabia a me nā ʻoihana ʻē aʻe e hoʻolauna i kekahi mau mea hana e kākoʻo i ka hoʻomohala ʻana o ka e-commerce, a hoʻolaha i ka e-commerce mua. kanawai.A ma waena o nā ʻoihana he nui i komo i ka hoʻolālā hihiʻo 2030, ua lilo ka ʻoihana e-commerce i kekahi o nā mea kākoʻo koʻikoʻi.

3. Paena kūloko VS paepae palena ʻāina

ʻO nā paepae e-kālepa kaulana ʻelua ma ka Hikina Hikina ʻo ia ʻo Noon, kahi kahua e-commerce kūloko ma Middle East, a me Amazon, kahi kahua e-commerce honua.Eia kekahi, ʻo SHEIN, Fordeal, a me AliExpress e hana pū ana nā kahua e-commerce Kina.

I kēia manawa, ʻo Amazon a me Noon nā wahi komo maikaʻi loa no nā mea kūʻai aku Kina e komo i ka mākeke e-commerce cross-border i ka Middle East.

I waena o lākou, ʻo Amazon ka nui o nā kaʻa pūnaewele ma ka Middle East.I nā makahiki i hala iho nei, ua ulu wikiwiki ʻo Amazon i ka Middle East, e noho ana i ka Top1 e-commerce pūnaewele ma ka Middle East i ka makahiki holoʻokoʻa.

I kēia manawa, ke kū nei ʻo Amazon i ka hoʻokūkū ma ka Hikina Waena mai ka hoʻokūkū kūloko ʻo Noon.

Ua komo mana ʻo Noon i ka mākeke e-commerce Middle East mai ka makahiki 2017. ʻOiai ua komo ʻo ia i ka mākeke me ka lohi, ua ikaika loa ke kālā o Noon.Wahi a ka ʻikepili, ʻo Noon kahi kahua e-commerce koʻikoʻi i kūkulu ʻia e Muhammad Alabbar a me ke kālā hoʻopukapuka aupuni Saudi ma ke kumukūʻai o US $ 1 biliona.

I nā makahiki i hala iho nei, ma ke ʻano he hope, ua ulu wikiwiki ke awakea.Wahi a ka hōʻike, ua noho ʻo Noon i kahi mākeke paʻa i nā mākeke he nui e like me Saudi Arabia a me United Arab Emirates.I ka makahiki i hala aku nei, ua koho ʻia ʻo Noon ma waena o nā polokalamu kūʻai kiʻekiʻe ma ka Middle East.I ka manawa like, i mea e hoʻoikaika ai i kona ikaika ponoʻī, ke hoʻomau mau nei ʻo Noon i ka hoʻonohonoho ʻana o ka logistic, uku a me nā kahua ʻē aʻe.ʻAʻole ia i kūkulu wale i nā hale kūʻai logistic he nui, akā ua hoʻokumu pū i kāna pūʻulu hoʻouna ponoʻī e hoʻomau i ka hoʻonui ʻana i ka uhi o nā lawelawe hoʻouna i ka lā hoʻokahi.

ʻO kēia kaʻina o nā kumu i koho maikaʻi ʻo Noon.

4. Ke koho ʻana i nā mea hoʻolako logistic

I kēia manawa, he mea koʻikoʻi ke koho ʻana i ka mea lawelawe logistic.He mea koʻikoʻi a paʻa no nā mea kūʻai aku e ʻimi i kahi lawelawe maikaʻi a me ka mea hoʻolako logistic hilinaʻi.E kūkulu ʻo Matewin Supply Chain i kahi laina logistic kūikawā ma Saudi Arabia mai 2021, me ka manawa wikiwiki a me nā ala palekana a paʻa.Hiki iā ia ke lilo i kāu koho mua ma ka logistics a me kāu hoa hilinaʻi pū kekahi.