ʻO nā huahana nani a me nā mea mālama pilikino ka mea maʻamau i ka waiwai. E koho pinepine nā mea kūʻai aku i nā hale kūʻai hale kūʻai pūnaewele, nā lāʻau lapaʻau pūnaewele, nā pūnaewele mana o ka nani a me nā hōʻailona mālama pilikino, a me nā mea ʻē aʻe.
1. ʻO ka nānā nui o ka mākeke e-commerce
Ma ka laulā, ke hōʻike nei ka nani a me ka mākeke mālama pilikino i ka ulu ʻana, a e piʻi aʻe ke kūʻai aku ma ka pūnaewele i 2022, akā e hoʻomau ka lohi ma mua o ka ulu ʻana o ka ulu ma 2020 a me 2021.
I kēia manawa, ua paʻa ka māhele mālama pilikino i ka māhele nui o ka mākeke nani a me ka mālama pilikino, me nā kūʻai pūnaewele puni honua ma kahi o US $ 120 biliona ma 2022, i hoʻohālikelike ʻia me US $ 79.4 biliona ma 2019. ʻO ka mālama pilikino e pili ana i nā huahana e like me nā kopa, shampoos, toothpaste a me nā deodorants, hiki i kahi lehulehu o nā mea kūʻai aku. Ke hoʻohālikelike ʻia me nā ʻāpana ʻē aʻe o ka mākeke nani a me ka mālama pilikino, ʻoi aku ka kiʻekiʻe o ka pae hoʻohana per capita o kēia subcategory.
2. Ka nānā 'ana i nā ki'i o nā mea kū'ai
I ka wā o ka maʻi ahulau, ua neʻe mālie nā hana kūʻai o nā mea kūʻai aku i ka pūnaewele, ka mea i hoʻoikaika i nā mea kūʻai aku a me nā hōʻailona e hoʻolōʻihi i ka wikiwiki o ka hoʻololi digital a hoʻomaikaʻi i ka hiki ke hoʻokō logistics. I ka manawa like, ua hoʻololi nui ʻia ke kūʻai aku ma ka pūnaewele i ka wā o ke ahulau. Ua hoʻonui ʻia ke kūʻai aku ʻana o ka mālama pilikino ma ʻEulopa e 26% i ka makahiki 2019.
Eia kekahi, he kiʻekiʻe kiʻekiʻe ka hoʻolimalima ʻana o nā mea kūʻai aku i ka nani a me ka mālama pilikino ma ʻEulopa. Hoʻohana ka hapa nui o nā mea kūʻai pūnaewele ma mua o US $120 i hoʻokahi mahina ma ka awelika, a ʻo 13% o nā mea kūʻai pūnaewele e hoʻolilo ma kahi o US $600 i hoʻokahi mahina. I ka manawa like, ʻo ka hapa nui o ka nani pūnaewele a me nā mea kūʻai aku mālama pilikino no ka hanauna millennial. ʻO nā mea kūʻai mai 25 a 34 mau makahiki no 32% o ka nani a me ka mālama pilikino a me 29% o ka nui o nā mea kūʻai pūnaewele.
ʻO 25% o nā mea kūʻai pūnaewele ʻEulopa e ʻōlelo e kūʻai aku lākou i ka nani a me nā huahana mālama pilikino ma ka pūnaewele ma mua o ka hale kūʻai, ʻoi aku ka kiʻekiʻe ma mua o 15% ma ka Middle East a me 8% ma ʻApelika. E hoʻololi mau ana kēia lakio e like me ka hoʻonui ʻana o ka nui o nā mea kūʻai aku i ka nani a me ka mālama pilikino i ka Middle East.
ʻO ke kumukūʻai a me ka maʻalahi o nā ala pūnaewele he mea nui i nā mea kūʻai. ʻO 38% o nā mea kūʻai Pelekania e koho pololei i nā ala pūnaewele no ke kūʻai. "ʻAʻole mālama lākou i kahi a lākou e kūʻai ai, ʻoiai hiki ke hoʻohana ʻia ka huahana". ʻO 40% o nā mea kūʻai aku o ʻAmelika, 46% o nā mea kūʻai aku ma Australia a me 48% o nā mea kūʻai aku Kelemania i ka manaʻo like. No laila, ʻoi aku ka nui o ka paʻa ʻana o nā mea kūʻai aku ma nā kaila pūnaewele o nā mea kālepa.
Ke nīnau ʻia nā mea kūʻai aku o ʻEulopa no ke aha lākou e koho ai i nā kahua e-commerce ʻaoʻao ʻekolu, ʻo ke kumu nui a lākou e hāʻawi ai he kumukūʻai (73%) a me ka maʻalahi (72%). Ke kū nei nā mea kūʻai ma nā ʻāina he nui i ka piʻi ʻana a me ke kumukūʻai o nā pilikia ola, e hoʻonui hou ʻia nā pono o nā ala pūnaewele.
3. Makeke Makeke o Ekolu Mahele Nui
ʻO ʻEulopa ka mākeke kūloko nui no ka nani a me ka mālama pilikino, akā ʻoi aku ka kiʻekiʻe o ka Middle East a me ʻApelika.
• ka Hikina Waena
Ma muli o ko lākou heluna nui, ʻo Iran a me Turkey ka nani a me nā mākeke mālama pilikino i ka Middle East, me ka nui o ka mākeke o US $ 6.7 biliona ma 2022.
ʻOi aku ka liʻiliʻi o ka heluna kanaka o Israel ma 9.2 miliona ma mua o Iran a i ʻole Turkey he 84 miliona, akā ʻoi aku ka nui o nā mea kūʻai aku o ka ʻāina i ka nani a me ka mālama pilikino.
Makemake nui nā mea kūʻai ʻōpio ma ka Hikina Waena i ka hoʻohana ʻana i nā smartphones a me ka media media, a he kiʻekiʻe loa ka GDP per capita o kekahi mau ʻāina. Wahi a nā mea kūʻai aku ma ka Hikina Waena, ʻo nā paepae ʻaoʻao ʻekolu kā lākou ala kūʻai makemake, ʻo ia hoʻi ma ka par me nā mea kūʻai aku ma Asia.3. Makeke o na Apana Nui Ekolu
ʻO ʻEulopa ka mākeke kūloko nui no ka nani a me ka mālama pilikino, akā ʻoi aku ka kiʻekiʻe o ka Middle East a me ʻApelika.
• ka Hikina Waena
Ma muli o ko lākou heluna nui, ʻo Iran a me Turkey ka nani a me nā mākeke mālama pilikino i ka Middle East, me ka nui o ka mākeke o US $ 6.7 biliona ma 2022.
ʻOi aku ka liʻiliʻi o ka heluna kanaka o Israel ma 9.2 miliona ma mua o Iran a i ʻole Turkey he 84 miliona, akā ʻoi aku ka nui o nā mea kūʻai aku o ka ʻāina i ka nani a me ka mālama pilikino.
Makemake nui nā mea kūʻai ʻōpio ma ka Hikina Waena i ka hoʻohana ʻana i nā smartphones a me ka media media, a he kiʻekiʻe loa ka GDP per capita o kekahi mau ʻāina. Wahi a nā mea kūʻai aku ma ka Hikina Waena, ʻo nā paepae ʻaoʻao ʻekolu ko lākou keʻena kūʻai i makemake ʻia, e like me nā mea kūʻai aku ma Asia.
Ka manawa kau: Apr-04-2023
