2023 EMEA nani a mālama pilikino i ka mākeke e-commerce

ʻO nā huahana nani a me nā mea mālama pilikino ka mea maʻamau i ka waiwai.E koho pinepine nā mea kūʻai aku i nā hale kūʻai hale kūʻai pūnaewele, nā lāʻau lapaʻau pūnaewele, nā pūnaewele mana o ka nani a me nā hōʻailona mālama pilikino, a me nā mea ʻē aʻe.

1. ʻO ka nānā nui o ka mākeke e-commerce

Ma ka laulā, ke hōʻike nei ka nani a me ka mākeke mālama pilikino i ka ulu ʻana, a e piʻi aʻe ke kūʻai aku ma ka pūnaewele i 2022, akā e hoʻomau ka lohi ma mua o ka ulu ʻana o ka ulu ma 2020 a me 2021.

I kēia manawa, ua noho ka māhele mālama pilikino i ka māhele nui o ka nani a me ka mākeke mālama pilikino, me nā kūʻai pūnaewele puni honua kokoke i US $ 120 biliona ma 2022, hoʻohālikelike ʻia me US $ 79.4 biliona ma 2019. ʻO ka mālama pilikino e pili ana i nā huahana e like me nā kopa, shampoos, nā niho niho a me nā deodorants, hiki i ka lehulehu o nā mea kūʻai aku.Ke hoʻohālikelike ʻia me nā ʻāpana ʻē aʻe o ka mākeke nani a me ka mālama pilikino, ʻoi aku ka kiʻekiʻe o ka pae hoʻohana per capita o kēia subcategory.

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2. Ka nānā 'ana i nā ki'i o nā mea kū'ai

I ka wā o ka maʻi ahulau, ua neʻe mālie nā hana kūʻai o nā mea kūʻai aku i ka pūnaewele, ka mea i hoʻoikaika i nā mea kūʻai aku a me nā hōʻailona e hoʻolōʻihi i ka wikiwiki o ka hoʻololi digital a hoʻomaikaʻi i ka hiki ke hoʻokō logistics.I ka manawa like, ua hoʻololi nui ʻia ke kūʻai aku ma ka pūnaewele i ka wā o ke ahulau.Ua hoʻonui ʻia ke kūʻai aku ʻana o ka mālama pilikino ma ʻEulopa e 26% i ka makahiki 2019.

Eia kekahi, he kiʻekiʻe kiʻekiʻe ka hoʻolimalima ʻana o nā mea kūʻai aku i ka nani a me ka mālama pilikino ma ʻEulopa.Hoʻohana ka hapa nui o nā mea kūʻai pūnaewele ma mua o US $120 i hoʻokahi mahina ma ka awelika, a ʻo 13% o nā mea kūʻai pūnaewele e hoʻolilo ma kahi o US $600 i hoʻokahi mahina.I ka manawa like, ʻo ka hapa nui o ka nani pūnaewele a me nā mea kūʻai aku mālama pilikino no ka hanauna millennial.ʻO nā mea kūʻai mai 25 a 34 mau makahiki no 32% o ka nani a me ka mālama pilikino a me 29% o ka nui o nā mea kūʻai pūnaewele.

ʻO 25% o nā mea kūʻai pūnaewele ʻEulopa e ʻōlelo e kūʻai aku lākou i ka nani a me nā huahana mālama pilikino ma ka pūnaewele ma mua o ka hale kūʻai, ʻoi aku ka kiʻekiʻe ma mua o 15% ma ka Middle East a me 8% ma ʻApelika.E hoʻololi mau ana kēia lakio i ka hoʻonui ʻana o ka nui o nā mea kūʻai aku i ka nani a me ka mālama pilikino i ka Middle East.

ʻO ke kumukūʻai a me ka maʻalahi o nā ala pūnaewele he mea nui i nā mea kūʻai.ʻO 38% o nā mea kūʻai Pelekania e koho pololei i nā ala pūnaewele no ke kūʻai."ʻAʻole mālama lākou i kahi a lākou e kūʻai ai, ʻoiai hiki ke hoʻohana ʻia ka huahana".ʻO 40% o nā mea kūʻai aku o ʻAmelika, 46% o nā mea kūʻai aku ma Australia a me 48% o nā mea kūʻai aku Kelemania i ka manaʻo like.No laila, ʻoi aku ka mea nui o ka mālama ʻana o nā mea kūʻai aku ma nā kahawai pūnaewele.

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Ke nīnau ʻia nā mea kūʻai aku o ʻEulopa no ke aha lākou e koho ai i nā kahua e-commerce ʻaoʻao ʻekolu, ʻo ke kumu nui a lākou e hāʻawi ai he kumukūʻai (73%) a me ka maʻalahi (72%).Ke kū nei nā mea kūʻai ma nā ʻāina he nui i ka piʻi ʻana a me ke kumukūʻai o nā pilikia ola, e hoʻonui hou ʻia nā pono o nā ala pūnaewele.

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3. Makeke Makeke o Ekolu Mahele Nui

ʻO ʻEulopa ka mākeke kūloko nui no ka nani a me ka mālama pilikino, akā ʻoi aku ka kiʻekiʻe o ka Middle East a me ʻApelika.

• ka Hikina Waena

Ma muli o ko lākou heluna nui, ʻo Iran a me Turkey ka nani a me nā mākeke mālama pilikino i ka Middle East, me ka nui o ka mākeke o US $ 6.7 biliona ma 2022.

ʻOi aku ka liʻiliʻi o ka heluna kanaka o Israel ma 9.2 miliona ma mua o Iran a i ʻole Turkey he 84 miliona, akā ʻoi aku ka nui o nā mea kūʻai aku o ka ʻāina i ka nani a me ka mālama pilikino.

Makemake nui nā mea kūʻai ʻōpio ma ka Hikina Waena i ka hoʻohana ʻana i nā smartphones a me ka media media, a he kiʻekiʻe loa ka GDP per capita o kekahi mau ʻāina.Wahi a nā mea kūʻai aku ma ka Hikina Waena, ʻo nā paepae ʻaoʻao ʻekolu kā lākou ala kūʻai makemake, ʻo ia hoʻi ma ka par me nā mea kūʻai aku ma Asia.3.Makeke o na Apana Nui Ekolu

ʻO ʻEulopa ka mākeke kūloko nui no ka nani a me ka mālama pilikino, akā ʻoi aku ka kiʻekiʻe o ka Middle East a me ʻApelika.

• ka Hikina Waena

Ma muli o ko lākou heluna nui, ʻo Iran a me Turkey ka nani a me nā mākeke mālama pilikino i ka Middle East, me ka nui o ka mākeke o US $ 6.7 biliona ma 2022.

ʻOi aku ka liʻiliʻi o ka heluna kanaka o Israel ma 9.2 miliona ma mua o Iran a i ʻole Turkey he 84 miliona, akā ʻoi aku ka nui o nā mea kūʻai aku o ka ʻāina i ka nani a me ka mālama pilikino.

Makemake nui nā mea kūʻai ʻōpio ma ka Hikina Waena i ka hoʻohana ʻana i nā smartphones a me ka media media, a he kiʻekiʻe loa ka GDP per capita o kekahi mau ʻāina.Wahi a nā mea kūʻai aku ma ka Hikina Waena, ʻo nā paepae ʻaoʻao ʻekolu ko lākou keʻena kūʻai i makemake ʻia, e like me nā mea kūʻai aku ma Asia.

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Ka manawa kau: Apr-04-2023