Māhele mua!"ʻO ke aliʻi kāpeti honua" a hoʻolei hou i kahi ala hou

Ma ke ala o ka e-commerce cross-border, hiki ke ʻike mau ʻia nā mea komo hou.ʻO Zhenai Meijia, ka mea kūʻai nui aku i nā huahana blanket, ʻo ia kekahi o nā ʻoihana koʻikoʻi ma Kina, e ʻōlelo ana ʻo ia ka "moʻi o nā pākeke ma ka honua".Ma hope o ka helu ʻia ʻana ma ka papa nui o Shenzhen Stock Exchange i 2021, ua koi nā mea hoʻopukapuka e hoʻonohonoho i ka e-commerce cross-border.
Wahi a Hugo Cross-border, Zhenai Meijia ua hoʻāʻo nui ʻia me ka ʻoihana hydropower ma Kina, e like me Douyin, Xiaohongshu, Kuaishou etc. a e ʻimi i ka ulu ʻana o nā ala hou.

01 E hoʻonohonoho i nā kaila e-commerce ma waena o nā palena

ʻO nā huahana nui o ka hui ʻo nā pākeke a me nā moe (kits, quilt cores, pillow cores etc.).I ka manawa like, ke kūʻai aku nei ka hui i kahi liʻiliʻi o nā kāwele, nā lole home, nā kapena a me nā lole lole ʻē aʻe.ʻO ka ʻoihana hoʻokuʻu aku he 90% o ka loaʻa kālā.I nā hapaha mua ʻekolu o 2022, ʻo ka loaʻa kālā o Zhenai Meijia ma kahi o 687 miliona yuan a ʻo kāna waiwai kālā ma kahi o 89.71 miliona yuan.Wahi a nā helu helu o China Wool Textile Industry Association, i nā makahiki ʻekolu i hala iho nei, ua pae mua nā huahana pālolo Zhenai Meijia i ka pae hoʻokūkū o nā ʻoihana lole lole a me nā ʻoihana lole Kina i hoʻonohonoho ʻia e China National Textile Industry Association.

nūhou1

Ma waho aʻe o ka ʻoihana kālepa kuʻuna haole, ua ʻōlelo ʻo Real Aimejia ma ke kahua interactive ma Ianuali 21 ua kūʻai ʻia ma ka pūnaewele Alibaba International, MadeinChina a me 1688 mau palena e-commerce platforms.ʻO Amazon a me nā kahawai ʻē aʻe, ʻaʻole i hōʻike ʻo True Love Meijia.Ua loaʻa i ka huli palena palena ʻo Hugo ma ka pūnaewele puni honua o Alibaba i nā huahana mai TRUELOVE, kahi hōʻailona nona ka Truelove, e like me kēia 100% polyester home blanket ma lalo, kūʻai ʻia ma waena o $2.50 a me $10.

Ua ʻike ʻo Hugo Cross-border ma Pepeluali 2022, ua nīnau pū kekahi mea hoʻopukapuka inā pili ka ʻoihana e kū nei ʻo Zhenai Meijia i ka e-commerce cross-border, akā i kēlā manawa ua pane ʻo ia ʻaʻole.Wahi a ka hōʻike semi-makahiki 2022 a Zhenai Meijia, ʻo kāna loaʻa kālā kūʻai pūnaewele he 2,768.13 yuan wale nō.

No laila, ʻaʻole i liʻuliʻu ma mua o ka wehe ʻana o Zhenaimei i kāna ʻoihana ma nā kahua e-commerce ma waena o nā palena e like me Alibaba's International pūnaewele, a aia paha ia i ka hapa lua o 2022. He ho'āʻo hou ke kālepa ʻoihana wai.

01 E hoʻonohonoho i nā kaila e-commerce ma waena o nā palena

ʻO nā huahana nui o ka hui ʻo nā pākeke a me nā moe (kits, quilt cores, pillow cores etc.).I ka manawa like, ke kūʻai aku nei ka hui i kahi liʻiliʻi o nā kāwele, nā lole home, nā kapena a me nā lole lole ʻē aʻe.ʻO ka ʻoihana hoʻokuʻu aku he 90% o ka loaʻa kālā.I nā hapaha mua ʻekolu o 2022, ʻo ka loaʻa kālā o Zhenai Meijia ma kahi o 687 miliona yuan a ʻo kāna waiwai kālā ma kahi o 89.71 miliona yuan.Wahi a nā helu helu o China Wool Textile Industry Association, i nā makahiki ʻekolu i hala iho nei, ua pae mua nā huahana pālolo Zhenai Meijia i ka pae hoʻokūkū o nā ʻoihana lole lole a me nā ʻoihana lole Kina i hoʻonohonoho ʻia e China National Textile Industry Association.

nūhou1

Ma waho aʻe o ka ʻoihana kālepa kuʻuna haole, ua ʻōlelo ʻo Real Aimejia ma ke kahua interactive ma Ianuali 21 ua kūʻai ʻia ma ka pūnaewele Alibaba International, MadeinChina a me 1688 mau palena e-commerce platforms.ʻO Amazon a me nā kahawai ʻē aʻe, ʻaʻole i hōʻike ʻo True Love Meijia.Ua loaʻa i ka huli palena palena ʻo Hugo ma ka pūnaewele puni honua o Alibaba i nā huahana mai TRUELOVE, kahi hōʻailona nona ka Truelove, e like me kēia 100% polyester home blanket ma lalo, kūʻai ʻia ma waena o $2.50 a me $10.

Ua ʻike ʻo Hugo Cross-border ma Pepeluali 2022, ua nīnau pū kekahi mea hoʻopukapuka inā pili ka ʻoihana e kū nei ʻo Zhenai Meijia i ka e-commerce cross-border, akā i kēlā manawa ua pane ʻo ia ʻaʻole.Wahi a ka hōʻike semi-makahiki 2022 a Zhenai Meijia, ʻo kāna loaʻa kālā kūʻai pūnaewele he 2,768.13 yuan wale nō.

No laila, ʻaʻole i liʻuliʻu ma mua o ka wehe ʻana o Zhenaimei i kāna ʻoihana ma nā kahua e-commerce ma waena o nā palena e like me Alibaba's International pūnaewele, a aia paha ia i ka hapa lua o 2022. He ho'āʻo hou ke kālepa ʻoihana wai.

kahua kūʻai

Kūʻai pūnaewele

Kūʻai pololei

kuai pololei

loaʻa mai ka ʻoihana

2768.13

5,840,476.14

367,020,992.88

koina hana

592.28

2,733,791.40

292,582,229.27

huina kālā nui

78.60%

53.19%

20.28%

Ua hoʻonui a emi iho paha ka loaʻa kālā mai ka manawa like i ka makahiki i hala

-1798.11

-1,248,278.62

25,275,753.23

Ua hoʻonui a emi paha nā kumukūʻai hana mai ka manawa like i ka makahiki i hala

-5,890.56

-1,292,478.24

38,179,978.28

Ua hoʻonui a emi iho paha ka palena o ka loaʻa kālā mai ka manawa like i ka makahiki i hala

120.57%

9.99%

-5.28%

Ua ʻae ʻo Zhenai Meijia i ka helu kūʻai pūnaewele no ka haʻahaʻa haʻahaʻa i kēia manawa, ʻo ia hoʻi ka ʻimi ʻana a me ka mālama ʻana i nā kahawai hou o ka hui.
Ua hoʻomaopopoʻiaʻo ka hoʻokuʻuʻiaʻana o ka blanket o Zhenai Meijia i keʻano kūʻai kūʻai pololei, hiki ke māheleʻia iʻekolu mauʻano:ʻo ke ala mua eʻike i nā kūʻai pololei ma o keʻano ODM;ʻO ka lua ka loaʻa ʻana o ke kūʻai pololei ma ke ʻano OEM;ʻO ke kolu ka loaʻa ʻana o ke kūʻai pololei ʻana o ke ʻano kūʻai kūʻai kūʻokoʻa.Wahi a ka hōʻike semi-makahiki 2022, ʻo ka loaʻa kālā i loaʻa e ke kūʻai pololei ʻana a hiki i 360 miliona yuan.

02 Hoʻopili i ka Middle East, North Africa a me nā mākeke ʻē aʻe

Loaʻa i ko mākou ʻāina ke kaulahao ʻoihana piha loa o ka honua a me ka pae kiʻekiʻe kiʻekiʻe o ka hoʻoili ʻana i ka pae hoʻohālikelike, lilo i kumu hana o ka honua i manaʻo ʻia, a me ka hana ʻana o ka manaʻo.

hoʻohana nui ʻia no ka hoʻokuʻu ʻana aku, ʻano liʻiliʻi ka māhele kūʻai kūloko.Wahi a nā helu helu mua, i ka makahiki 2021, ua hana ʻo Kina a lawe aku i 260 miliona mau pākeke o nā ʻano ʻano like ʻole, me ka hoʻokuʻu ʻana ma kahi o 2.28 biliona kālā ʻAmelika, e helu ana ma kahi o 60% o ke kālepa blanket honua.
Ma nā ʻōlelo o ka mākeke, lawe ʻia nā pākeke Kina i ʻApelika a me nā ʻāina Hikina Hikina, e helu ana ma kahi o 60% o ka māhele mākeke.ʻO lākou ka nui o nā huahana haʻahaʻa a haʻahaʻa.ʻO ke ʻano o ka huahana nā pākeke polyester, nā pākeke pulupulu, nā pākeke polyester a me nā pākeke i hui pū ʻia.

Ma kekahi ʻaoʻao, ʻo ka poʻe ma ka ʻāina ʻArabia ka maʻamau o ka hoʻohana ʻana i nā pākeke e like me kahi moena e hoʻomaha ai.I nā ʻāina Arab, hiki ke hoʻohana ʻia nā pākeke ʻaʻole wale e like me ka moena, akā e like me nā mea moe a me nā mea hoʻonaninani.He mea maʻamau ka hoʻouna ʻana i nā pākeʻe i makana no ka male ʻana, ka hānau ʻana, ka make ʻana o ka ʻohana a i ʻole nā ​​ʻahaʻaina.
Eia kekahi, ʻo ʻAsia Komohana a me ʻApelika ʻĀkau a me nā ʻāina ʻē aʻe o ʻArabia ka hapa nui o nā wahi wao nahele maloʻo, ka ʻāina a i ʻole ka subtropical wao nahele, ka wai nui o ka wai, ka maloʻo a me ka desertification, a he mea koʻikoʻi loa ka mālama ʻana i ka lepo lepo, ʻaʻole e lele ka lepo ma luna o ke kapena, ʻaʻole wale. hoʻomaʻemaʻe i ka ea a hoʻonani i ke kaiapuni.I ka manawa like, no ka mea ʻoi aku ka paʻakikī o nā huahana pale i ka lepo, ʻoi aku ka maʻalahi o ka hoʻomaʻemaʻe ʻana ma mua o nā huahana ʻē aʻe, a hiki ke hoʻohana ʻia i kahi ākea ākea o nā hiʻohiʻona.No laila, makemake nui ʻia nā pale ma ka Middle East.Eia kekahi, ma muli o ka liʻiliʻi o nā kumuwaiwai wai ma nā ʻāina Arab, ʻaʻole i holoi ʻia nā pākeke i ke ola o kēlā me kēia lā a hoʻohana nui ʻia e like me nā mea kūʻai aku.Hoʻololi pinepine ka poʻe kamaʻāina i nā pale.

No laila, ʻoi aku ka maʻalahi o nā huahana blanket o Jinaimei Family e nā mea kūʻai aku ma ka Middle East, Africa a me nā mākeke ʻē aʻe, a ke hoʻonui nei ka mākeke.ʻOiai ʻo nā mākeke ʻEulopa a me ʻAmelika kekahi o nā mākeke me ka koi nui loa no nā pākeke ma ka honua, ua lilo lākou i "mau mākeke e puka mai ana" no nā ʻoihana textile home e like me Zhenai Meijia, no ka mea, ʻo nā ʻāina ʻEulopa a me ʻAmelika ka mea lawe mai i ka medium a me ke kiʻekiʻe. pākeke.Eia nō naʻe, ma muli o ka hoʻomaikaʻi mau ʻana o ka ʻenehana o nā mea i hoʻopaʻa ʻia i ka lole lole ʻEulopa a me ʻAmelika, ke piʻi mālie nei ke kaomi o nā ʻoihana hoʻopuka.

Mākeke Nui a me nā Huahana

Makeke Nui

Huina Loaʻa(%)

Hikina waena

33.08%

Asia Hema

13.85%

ʻAmelika ʻĀkau

11.54%

Makeke Kuloko

6.92%

ʻApelika

6.15%

ʻEulopa Hikina

5.38%

ʻAmelika Hema

5.37%

ʻEulopa ʻĀkau

4.62%

Asia Hikina

3.85%

ʻEulopa Hema

3.85%

Asia Hema

3.08%

E like me ka mea i ʻike ʻia mai ka "kūʻai kālepa" o ka pūnaewele Alibaba International, ma ke ʻano o ka loaʻa kālā, ʻo Zhenai Meijia ka helu nui loa ma ka Middle East, e like me 33.08%, a ukali ʻia e South Asia, North America a me nā wahi ʻē aʻe.
Eia naʻe, ma ke ʻano o ka mākeke, ke hoʻāʻo nei ʻo Zhenai Meijia e hoʻonui.ʻO Dacron blanket ma ke ʻano he kumu kūʻai maikaʻi loa no ka home a me nā huahana leʻaleʻa ua hoʻomaikaʻi maikaʻi i kona kūlana, a ua hoʻonui nui ʻia ka wahi koi ʻai.Ua hōʻike ʻia i kēia manawa, ua hoʻonui nā mea kūʻai aku ʻo Zhenai Meijia ma ʻEulopa, ʻAmelika a me Asia Hikina Hema i kā lākou mau kauoha no nā blankets polyester, a hōʻike i kahi manawa ulu maikaʻi, i manaʻo ʻia e lilo i mākeke koʻikoʻi hou no ka hui i ka wā e hiki mai ana.
Wahi a Hugo Cross-border, ʻo kahi o ka ʻohana Zhenai ma Zhejiang he mau mea maikaʻi no kāna ʻoihana hoʻokuʻu aku.ʻO ke awa hoʻouka ʻana i waho o kāna hui ʻo Zhenai Blanket a me Zhenai Meijia Blanket ʻo ia ka Ningbo Port.ʻO nā hui ʻelua ma kahi o 3 mau hola 'kaʻa mai Ningbo Port, kahi kokoke i ke awa hoʻouna, kahi kūpono e mālama i ke kumukūʻai o ka halihali a me ka hōʻoia ʻana i ka lawe ʻana i ka manawa.
Ua hōʻike ʻo Zhenai Meijia ua lawa ke kauoha o kēia manawa i ka lima, i ka wā e hiki mai ana e pili i ka mākeke multi-market, multi-customer, multi-channel marketing plan, a me ke kōkua ʻana o nā kahawai pūnaewele a me waho, e hoʻomaikaʻi mau i ka māhele o nā mākeke e kū mai ana. e like me ʻEulopa a me ʻAmelika Hui Pū ʻIa a me ka mākeke kūloko, ʻo ia hoʻi, ma o ka hoʻomohala ʻana i ka uhi ʻana o ke ao, ka ʻeke a me nā huahana hou e hoʻonui i nā mea kūʻai aku.


Ka manawa hoʻouna: Feb-17-2023